Privacy Policy

Last Updated: December 2, 2024

At Puerh.HK, we are committed to protecting your privacy and ensuring the security of your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website and purchase our products.

1. Information We Collect

Personal Information

When you place an order or create an account, we collect:

  • Name and contact information (email address, phone number)
  • Shipping and billing addresses
  • Payment information (processed securely by our payment providers)
  • Order history and preferences

Automatically Collected Information

When you visit our website, we may automatically collect:

  • IP address and device information
  • Browser type and version
  • Pages visited and time spent on our site
  • Referring website addresses
  • Geographic location data

Communication Information

When you contact us, we collect:

  • Email correspondence content
  • Messages sent through contact forms
  • Customer service interaction records

2. How We Use Your Information

We use your information for the following purposes:

Order Processing and Fulfillment

  • Process and fulfill your orders
  • Send order confirmations and shipping notifications
  • Handle returns, refunds, and customer service requests
  • Verify payment information

Communication

  • Respond to your inquiries and provide customer support
  • Send important updates about your orders or account
  • Provide information about products and services (with your consent)

Website Improvement

  • Analyze website usage to improve our services
  • Enhance user experience and website functionality
  • Develop new products and services

Legal and Security

  • Comply with legal obligations
  • Protect against fraud and unauthorized activities
  • Enforce our Terms of Service

3. Information Sharing and Disclosure

We do not sell or rent your personal information to third parties. We may share your information in the following circumstances:

Service Providers

We share information with trusted service providers who assist us in operating our business:

  • Payment processors for secure payment handling
  • Shipping carriers for order delivery
  • Email service providers for communications
  • Web hosting and analytics services

These providers are contractually obligated to protect your information and use it only for the services they provide to us.

Legal Requirements

We may disclose your information when required by law or to:

  • Comply with legal processes or government requests
  • Protect our rights, property, or safety
  • Protect the rights and safety of our customers or others
  • Detect, prevent, or address fraud or security issues

Business Transfers

If we are involved in a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction. We will notify you of any such change.

4. Data Security

We implement appropriate technical and organizational measures to protect your personal information:

  • Secure Socket Layer (SSL) encryption for data transmission
  • Secure servers and databases with access controls
  • Regular security assessments and updates
  • Employee training on data protection practices

However, no method of transmission over the internet or electronic storage is 100% secure. While we strive to protect your information, we cannot guarantee absolute security.

5. Cookies and Tracking Technologies

What Are Cookies

Cookies are small text files stored on your device when you visit our website. They help us provide you with a better experience.

How We Use Cookies

  • Essential Cookies: Required for website functionality and security
  • Performance Cookies: Help us understand how visitors use our site
  • Functionality Cookies: Remember your preferences and settings
  • Analytics Cookies: Collect information about site usage and performance

Managing Cookies

You can control cookies through your browser settings. However, disabling cookies may affect your ability to use certain features of our website.

6. Your Rights and Choices

You have certain rights regarding your personal information:

Access and Correction

You have the right to access and update your personal information. You can do this by logging into your account or contacting us.

Data Deletion

You may request deletion of your personal information, subject to legal obligations that may require us to retain certain data.

Marketing Communications

You can opt out of marketing emails by clicking the unsubscribe link in any promotional email or by contacting us directly.

Data Portability

You have the right to request a copy of your personal data in a structured, machine-readable format.

Objection

You may object to certain processing of your personal information, such as for marketing purposes.

7. Data Retention

We retain your personal information for as long as necessary to:

  • Fulfill the purposes described in this Privacy Policy
  • Comply with legal obligations and resolve disputes
  • Maintain records for tax and accounting purposes
  • Provide customer service and handle returns

When information is no longer needed, we securely delete or anonymize it.

8. International Data Transfers

We are based in China and process data primarily in China. If you are located outside China, your information will be transferred to and processed in China.

By using our website and services, you consent to the transfer of your information to China and other countries where we or our service providers operate.

9. Children's Privacy

Our website and services are not directed to individuals under the age of 18. We do not knowingly collect personal information from children.

If we become aware that we have collected information from a child without parental consent, we will take steps to delete that information.

10. Third-Party Links

Our website may contain links to third-party websites. We are not responsible for the privacy practices of these external sites.

We encourage you to review the privacy policies of any third-party sites you visit.

11. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements.

We will post the updated policy on this page with a new "Last Updated" date. For significant changes, we may provide additional notice through email or a prominent notice on our website.

Your continued use of our website after changes are posted constitutes acceptance of the updated Privacy Policy.

12. Contact Us

If you have questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us:

Email: [email protected]

Location: Menghai, Yunnan Province, China

We will respond to your inquiry as soon as possible, typically within 30 days.

By using our website and services, you acknowledge that you have read and understood this Privacy Policy and agree to the collection, use, and disclosure of your information as described.